TERM PAPER 1 Ten (10) individual assignments value 10% of the course grade.
WEEK ONE: Review a sample essay and action verb list
THEN write the following Essays with proper grammar and usage, essay formats, citations & evidences.
The questions in the assignment are linked to Term Paper 1 for Unit 8 Research Project.
WEEK TWO: Research and Essay Writing {450 Words}
Describe the products or services your business will provide. What are your core products or services? What are your specialties? Be specific. How is your product and/or service different from that of your competitors? What makes it unique? Why would a customer choose you over someone else? Be evaluative.
WEEK THREE: Research and Essay Writing {450 Words}
Evaluate the characteristics of your customers and provide a detailed description. Who is your PRIMARY market? Who will you actively go after? Who is your SECONDARY market? Describe the industry your business will operate in. For example, a Rock Climbing Wall is in the Recreation & Leisure Industry. Include annual sales (are they increasing, decreasing or staying constant?), number and size of companies. How often, and in what quantity, will your customers purchase your product and/or service? Are there any trends? Based on your interviews or surveys, get specific numbers. What logical assumptions can you make?
WEEK FOUR: Research and Essay Writing {450 Words}
Marketing Mix is a mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix.
Source:http://www.managementstudyguide.com/marketing-mix.htm
The elements of marketing mix are often called the 7P’s of marketing. Show how the Elements of Marketing Mix will be applied.
Report Writing {450 Words} uploading......
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